Your new go-to for natural, enriching, effective beauty and low-tox living solutions that actually work
WHO WE ARE
The Beauty Lineup is a holistic beauty brand that embodies every facet of beauty and self-care. From hair and makeup artistry to potent, natural skincare products and high-quality essential oil kits.
When it comes to our skincare and essential oils, we hold natural, ethical and sustainable practices at the heart of everything we do. We live by a conscious ethos that honours our Mother Earth and her creations.
So you can enjoy our products knowing that you’re a part of a conscious movement that cares for the planet and people.
WE CARE ABOUT THE SAME THINGS YOU DO
Do you want better solutions from your health and beauty products? Unfortunately, the industry is full of misleading marketing, sneaky ingredients and expensive products that just don’t work. Our mission is to set the bar higher and deliver on a consciously curated set of values—every time.
Conventional beauty products are often full of toxic ingredients and an unforgivable amount of waste. We’re here to change that.
Our Values
+ Skincare formulas that reject toxic nasties and deliver potent active ingredients that nourish and renew your skin.
+ Minimise waste at every stage with refillable glass bottles, durable materials and refill pouches that use minimal plastic.
+ Delivery packaging materials that can safely return to the earth when you’re done with them.
+ Never exploit or test on animals, ever. Because no creature should suffer for our vanity.
+ Educate our community on low-tox, low-waste alternatives that care for personal health and the planet.
+ Deliver unmatched customer service and beauty experiences because we value and honour your time and investment.
THE BEAUTY LINEUP STORY
The Beauty Lineup sprouted from a passion for beauty, and makeup then grew with over a decade of extensive experience in the Australian beauty space. Though the team thrived on passion and a drive to help women look and feel incredible, The Beauty Lineup began to truly blossom into a holistic beauty movement as we branched out to embody conscious consumerism, ethical practices and holistic health.
Meet Ash and Danni
Ash and Danni are co-owners (and best friends) of The Beauty Lineup. The perfect Makeup Artist and Hairstylist duo who have a passion for creating effortless hairstyles and dewy, fresh makeup.
Ash is a qualified hairstylist who has previously owned her own salon and won Hairstylist of the year for Gippsland. She loves being a part of someones special day, helping them to feel beautiful inside and out.
Danni is a qualified Makeup artist who’s passion for makeup sprouted while teaching women how to make minor tweaks to their makeup to transform their looks. She has run her own freelance business for 12 years, worked with some of the top makeup artists around the world and has experience in Bridal, Special Occasion Makeup, Formals, Photoshoots, Editorial, TV and was part of the makeup team for Melbourne Fashion Week.
Together they are dedicated to providing the BEST hair and makeup teams for your special event or wedding.